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Andrea Friedmann Rozenbaum is a PhD researcher at the University of Amsterdam within the Cultural Sociology programme group, part of the Amsterdam Institute for Social Science Research. Her research interests include the art field, cultural socio-economic inequalities, multi-sited ethnography, affect studies, decolonial studies, and digital anthropology. Currently, she is involved in a project titled "The Return of the Medici? Global Rise of Private Museums of Contemporary Art" which focuses on Brazilian private museums and examines the perspectives of actors engaged with these institutions. This research pays special attention to the specificities of the museums' private aspects, combining practices with the meaning-making processes of stakeholders. Andrea graduated cum laude with a Master's in Cultural Social Anthropology from the University of Amsterdam in 2020 and holds a Bachelor's degree in Media Studies from ESPM in Brazil. Her master’s thesis explored the concept of constant connectivity among 'global citizens', focusing on human-technology interactions and their implications. She has over ten years of experience in qualitative market research, developing communication and branding strategies. In her teaching, she conducts courses in Globalizing Cultures, Qualitative Analysis, and various aspects related to Visual Anthropology. Her academic contributions are aimed at enhancing understanding of the complex relationships in socio-cultural contexts.
Includes departments like Economics, Business Administration, Finance, and Marketing.