Professor Dr. Andrea Lucarelli

Biography

Andrea Lucarelli is an Associate Professor at the Stockholm Business School, Stockholm University. He earned his PhD from the Stockholm Business School in 2016 with a dissertation titled "The Political Dimension of Place Branding". Currently, he holds the prestigious Jan Wallander and Tom Hedelius Postdoctoral Fellowship and has research affiliations with the Centre for Sport Business at the Stockholm School of Economics. His previous academic appointments include being a Postdoctoral Fellow and Assistant Professor at the School of Management at Lund University, and an Assistant Professor at Dalarna University, focusing on Tourism. He has experienced international research, spending time as a visiting scholar at institutions such as the University of Melbourne and Royal Holloway University in the UK. His research interests include branding applied to places such as cities and regions, the historical and cultural dimensions of consumption and advertising, and the impact of tech-digital culture on sport tourism market phenomena. Andrea is also recognized for his contributions in marketing education, offering a diverse teaching portfolio that includes Public Sector Marketing, Political Marketing, and Research Methodology. He enjoys football, sailing, skiing, and Italian cuisine.

Research Interests