Professor Dr. Andrea Weihrauch

Assistant Professor

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Biography

Andrea Weihrauch is a faculty member at the University of Amsterdam in the Faculty of Economics and Business, specializing in Marketing. Weihrauch's research focuses on consumer behavior, particularly how emerging technologies such as humanoid robots, artificial intelligence, and virtual/augmented reality are reshaping the boundaries between humans and machines in consumer markets. Additionally, Weihrauch teaches Psychology and Technology in MSc and Executive MBA programs, contributing to courses on Law and Ethics in Technology while leading the ethics component. Her methods include experiments, field studies, and conjoint analysis. In 2020, she was honored as EB Teacher of the Year, reflecting her dedication to education and mentorship in her field.

Research Interests

Consumer Behavior Emerging Technologies Artificial Intelligence Humanoid Robots Virtual/Augmented Reality Ethics in Technology

Requirements for University of Amsterdam

Master Program

Requirements

GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:92
GMAT
Total Score
Required:560
Overall
Required:560

Prerequisites

Academic Bachelor's degree in a relevant field Mathematics and Statistics proficiency Micro- and Macro-economics courses

Application Checklist

  • Bachelor's Diploma and Transcripts
  • Curriculum Vitae
  • Motivation Letter
  • English Language Proficiency Certificate
  • GMAT or GRE score report

Specialization Notes

Includes departments like Economics, Business Administration, Finance, and Marketing.