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Andrea Weihrauch is a faculty member at the University of Amsterdam in the Faculty of Economics and Business, specializing in Marketing. Weihrauch's research focuses on consumer behavior, particularly how emerging technologies such as humanoid robots, artificial intelligence, and virtual/augmented reality are reshaping the boundaries between humans and machines in consumer markets. Additionally, Weihrauch teaches Psychology and Technology in MSc and Executive MBA programs, contributing to courses on Law and Ethics in Technology while leading the ethics component. Her methods include experiments, field studies, and conjoint analysis. In 2020, she was honored as EB Teacher of the Year, reflecting her dedication to education and mentorship in her field.
Includes departments like Economics, Business Administration, Finance, and Marketing.