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Andrea Weihrauch is a faculty member at the University of Amsterdam's Faculty of Economics and Business, specializing in Marketing. She explores how consumer behavior is affected by emerging technologies, including humanoid robots, artificial intelligence, and augmented reality. Andrea teaches in Master of Science and Executive MBA programs, contributing to courses on Law and Ethics in Technology, where she leads discussions on ethical considerations in modern technological contexts. Her research includes experimental methods, field studies, and conjoint analysis. Andrea has been recognized for her teaching excellence, being voted the EB Teacher of the Year in 2020. She currently supervises MSc theses and advises a PhD student focusing on Fair AI.
Includes departments like Economics, Business Administration, Finance, and Marketing.