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Andrea Zeffiro is an Associate Professor in the Department of Communication Studies and Media Arts at McMaster University. From 2015 to 2025, she served as the academic director of the Lewis Ruth Sherman Centre for Digital Scholarship. Her research and teaching focus on critical data studies, critical cybersecurity studies, data justice, and qualitative digital research methods. She has expertise in communication technology, digital media studies, data security, digital technology, and social justice theory related to computing. Zeffiro is a member of the Centre for Networked Media Performance and has contributed significantly to the discourse on immersive and interactive experiences in digital environments. Her academic qualifications include a PhD in Communication Studies from Concordia University and she completed postgraduate training as a SSHRC Postdoctoral Fellow at the School of Interactive Arts and Technology, Simon Fraser University.
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