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Andreas Bayerl is an Assistant Professor in Marketing at Erasmus School of Economics, Erasmus University Rotterdam, where he specializes in Quantitative Marketing. He obtained his PhD from the University of Mannheim. His research primarily examines how people behave in sending information in today's digital world, with a focus on the influences of this digital environment. In particular, Bayerl investigates online reviews and influencer marketing, employing a mixed-method approach that includes observational data, text and image analyses, and field and lab studies. His work has been published in reputable journals such as the Journal of Marketing, Harvard Business Review, MIT Sloan Management Review, and Nature Human Behavior. In addition to his research, he teaches courses related to data science and marketing analytics, contributing to students' understanding of the critical intersection between data and marketing strategies.
Department of Econometrics / MSc Econometrics and Management Science.