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Andreas Kraft is an Assistant Professor at the University of Chicago Booth School of Business and an Asness Junior Faculty Fellow. His research focuses on the consequences of economic frictions, such as bounded rationality and informational settings, and their effect on marketing actions. Kraft’s work combines analytical economic models with empirical tools to explore these themes. Originally from Vienna, Austria, he moved to the U.S. on a full scholarship to play wheelchair basketball at the University of Texas at Arlington. He has received the Fred Moore Assistant Instructor Award for Teaching Excellence in 2022, recognizing him as one of the top two assistant instructors in the business school that year. Kraft holds a PhD in quantitative marketing from the University of Texas at Austin, as well as a BBA in finance and an MA in economics from the University of Texas at Arlington.
The doctoral program at Booth is organized into 'dissertation areas' which include Accounting, Behavioral Science, Econometrics and Statistics, Finance, Marketing, and Operations Management.