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Andreas U. Lanz is a marketing professor at the University of Basel, where he also serves as a member of the faculty board. He holds a doctoral degree from the University of Mannheim and has extensive research experience in social networks, particularly focusing on the effectiveness of micro-influence dissemination. His work has garnered recognition, including multiple publications in leading academic journals such as the Journal of Marketing and Management Information Systems Quarterly. He has received several prestigious awards, including the Outstanding Reviewer Award from the Journal of Marketing and the Early-Career Scholars Camp Fellowship from ISMS. Additionally, he actively contributes to academia through roles such as an editorial board member and co-chair of initiatives like the EMAC Job Market Simulation. His commitment to educating future talents in the field has been demonstrated through his mentorship of doctoral students. Andreas has also been involved in numerous collaborative projects, contributing to various awards in marketing research.
University of Basel • Basel, Switzerland
Marketing professor and member of the faculty board.
The University of Basel generally requires C1 level proficiency in the language of instruction. For most English-taught Masters, TOEFL (min 92-95) or IELTS (min 7.0) is the standard.