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Andreea Bujac is a part-time lecturer within the Department of Business and Management at Aalborg University, specializing in international marketing and consumer behavior. Her research interests include country of origin effects, consumer ethnocentrism, branding, and cross-cultural marketing analysis. She holds a Ph.D. in International Marketing, focusing on consumer brand perception, specifically from an emerging market perspective. Andreea's academic journey includes a Master of Science in International Business Economics where her thesis explored the motivations behind proactive environmental strategies in large Danish companies. She has published various works in these fields and actively participates in research and organizational activities. Her work fosters a deeper understanding of the interactions between consumers and brands across different cultural contexts, contributing significantly to the discourse on international marketing.
Aalborg University • Aalborg, Denmark
Teaching and researching in International Marketing and Consumer Behavior.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.