Dr. Andreina Mandelli

Biography

Andreina Mandelli is a Senior Research Fellow at the Annenberg School for Communication at the University of Southern California, Los Angeles, and a founding partner of the World Internet Project (WIP) Business Information Technology study. She holds a PhD in Mass Communication from Indiana University, Bloomington, and an MBA from Università Bocconi. With extensive experience in both academia and industry, Mandelli is a faculty member at Bocconi University's School of Marketing & Communication and has taught at MISB Bocconi in Mumbai, India. Her research interests encompass digital innovation communication, marketing, and consumer behavior. She has been involved in various international research networks and has taught as an adjunct professor at Università della Svizzera italiana, contributing significantly to the fields of digital marketing and business networks.

Research Interests