Professor Dr. Andrés Gvirtz

Biography

Andrés Gvirtz is an Assistant Professor specializing in Marketing Technology and Innovation at King's College London. He has a diverse research portfolio that includes significant work in the area of Generative AI, particularly its impact on personalized marketing strategies. His research aims to bridge the gap in understanding consumer behavior by integrating personality data and spatial information. He frequently collaborates with technology start-ups, including Nokia Bell Labs, and has experience as a supervisor at the Marketing Judge Business School, University of Cambridge. Throughout his career, he has received various accolades such as the Research Incubator Fund and was nominated for the Dean's Awards for Teaching. Andrés completed his PhD in Psychology at the University of Cambridge and has held a Visiting Fellowship at Harvard. His academic journey includes obtaining an MPhil in Psychology and a BA in Economics and Psychology from Clark University. Andrés is also committed to engaging with researchers and students, encouraging interdisciplinary collaborations to advance knowledge in sustainable business practices.

Research Interests