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Andres Terech is an Adjunct Professor at UCLA Anderson School of Management and Faculty Director of the Morrison Center. He earned his PhD in Marketing in 2004 from UCLA. Before his academic career, he worked as a consultant at Accenture and has significant experience in marketing challenges, product launches, and strategic communications. Terech began his academic journey as a faculty member at IAE Business School in 1997, teaching MBA students and executive programs. His research primarily focuses on retailing, specifically modeling consumer choice behavior within competitive market structures. Terech has worked with both startups and Fortune 500 clients across multiple industries. He also has a strong interest in issues related to branding, pricing, and franchising in retailing, demonstrated through his involvement with the Latin American Franchising Research Council. Besides teaching courses in pricing and marketing strategy, Terech has conducted executive seminars internationally and his works have been published in well-respected journals. Outside of academia, he enjoys sports such as basketball, soccer, and spending time with his family on camping trips.
Department of Economics admits primarily for the PhD program.