Dr. Andrew Baron

Biography

Andrew Baron is an Associate Professor in the Department of Psychology at the University of British Columbia. His research focuses on the development of social cognition, particularly regarding the mechanisms—both cultural and cognitive—that shape the acquisition and development of implicit intergroup cognition. This includes elements such as social category concepts, attitudes, stereotypes, and identity. He is also involved in understanding the representational building blocks that support the construction of social knowledge structures in children, which is crucial for addressing intergroup prejudice. His laboratory works extensively with children aged 3 to 10, investigating how implicit associations are acquired and developed in relation to infants, older children, and adults. Baron is a member of the Early Development Research Group, a consortium of six research centers dedicated to exploring the development of language, learning, and social understanding in infants and children. His work has practical applications in cognitive science, social cognition, education, legal and economic policy, and marketing research.

Research Interests