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Andrew Hughes is a Lecturer in Marketing at the Australian National University. His research delves into the role of emotions and emotional responses in communications and marketing, as well as the influence of place and space in slow tourism. He examines personal experiential branding and political non-profit marketing, including topics such as the role of stakeholders in political marketing and the implications of negative advertising in political contexts. Hughes has contributed to the field of marketing with publications in notable journals like Marketing Theory and has authored a book on digital political communications titled 'Market Driven Political Advertising.' He has been featured in various media outlets, providing expertise on political marketing, and has offered election night commentary for ABC and Channel 7. His work continues to explore the intersection of marketing strategies and emotional engagement, providing insights into consumer behavior and political communication.
Requirements are standardized across most Master of Science and Arts programs within the College of Science and College of Arts & Social Sciences.