Dr. Andrew Stephen

Biography

Andrew is one of the world’s leading academics in marketing and holds the position of L’Oréal Professor of Marketing at the University of Oxford's Saïd Business School. He serves as Deputy Dean for Faculty Research and is the Director of the Oxford Future Marketing Initiative, a research center dedicated to collaborating with major companies on research aiming to influence the future of the marketing profession. As a prominent voice in the fields of marketing, media, and advertising industries, Andrew focuses on issues related to new technologies in marketing, including artificial intelligence, and the effectiveness of progressive marketing practices. He is a strong proponent of data-centric, analytics-enabled, and evidence-based approaches to marketing. His research contributions significantly enhance business understanding of digital marketing and consumer behavior. He has been recognized by the American Marketing Association as one of the top 50 marketing academics globally, has earned numerous awards for research excellence, and is a prolific contributor to leading academic and practice-oriented journals. In 2024, Andrew was honored as a Member of the Order of Australia for his significant contributions to marketing research and development.

Research Interests

Courses