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Andrew Strasser conducts research aimed at informing tobacco regulatory science and tobacco control policies. His primary areas of interest include low nicotine regulation, health warning labels, and tobacco product regulation. With over 20 years of experience in biobehavioral health, Strasser's research focuses on behavioral variations and individual differences in cigarette smoking habits, specifically investigating the effects of biomarkers on smoking behavior. He examines how advertising and labeling influence risk perception and beliefs surrounding tobacco use. Strasser has expertise in the collection and analysis of smoking behavior data and biomarker data, as well as health communication research utilizing physiological measures like eye tracking to assess the impact of tobacco marketing and health campaigns. In addition to his role at the Perelman School of Medicine, he holds a secondary appointment at the Annenberg School for Communication.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.