Dr. Andy Lutzky

Instructor

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Biography

Andy Lutzky has a 15-year career in marketing communications, with expertise spanning sports, technology, the public sector, and agency in-house roles. He currently leads partnerships at XOMAD, one of the world’s most advanced influencer marketing agencies, helping brands and government organizations deploy large groups of creators to effectively engage target audiences. Additionally, Lutzky has served as Chief Marketing Officer for a city, where he executed global and integrated campaigns for major tech brands including Samsung, Microsoft, Google, PayPal, HP, AMD, Nissan, Adobe, eBay, and Coursera. He has also led the editorial strategy for the San Francisco 49ers in the National Football League. Throughout his career, Lutzky has learned the importance of blending sound strategy with a creative environment that fosters safety, openness, and empathy, resulting in outstanding work.

Research Interests

Courses

Communication Data Science (MS)

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.