Professor Dr. Anika Jackson

Biography

Anika Jackson is a senior communications marketing professional with 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful relationships between businesses and people. She currently serves as the CEO and chief strategist of a marketing communications agency that she founded. Jackson’s professional expertise encompasses experiential marketing, event production, launch marketing, public relations, and digital influencer-based marketing communications management strategies. She is a member of Intuit’s Small Business Council, advising startups such as Flowsend.ai, Olivia Education, and Ziotag. As the executive director of the ICL Foundation, she drives initiatives in passion-based education and civic leadership. Additionally, Jackson is a judge for the Webby Awards and a member of the International Academy of Digital Arts and Sciences. In her role as an instructor at USC Annenberg, Jackson serves on the faculty of the MS Digital Media Management program, where she has created the Podcasting and Brand Building elective and co-hosts the Mediascape podcast.

Research Interests