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Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School, known for her award-winning teaching and research in the creative industries. She teaches the MBA course on Business of Entertainment, Media, and Sports, one of the school's most sought-after electives, and chairs executive education programs designed for professionals in these sectors. Elberse's research explores how to effectively manage talent and products in rapidly evolving markets, particularly in digital media and creative industries. Notably, her acclaimed book, 'Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment,' investigates the dynamics of success in entertainment. Recognized as a thought leader, she has conducted case studies with major entertainment entities and personalities across various sectors, contributing to a deeper understanding of market strategies in the face of technological disruption. Elberse is a prolific author whose work has been published in top academic journals, highlighting her contributions to marketing science. She has received numerous awards for excellence in teaching and was named a Marketing Science Institute Young Scholar. Prior to her tenure at Harvard, she was a visiting fellow at the Wharton School, University of Pennsylvania. Elberse holds a PhD from London Business School and multiple master's degrees in communication from prominent universities, including the University of Southern California and the University of Amsterdam.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.