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Anna Marie Dyhr Ulrich is an Associate Professor at the University of Southern Denmark, specializing in Business-to-Business Marketing and holding significant experience in project management and consultancy. She completed her Ph.D. at the University of Flensburg in 2006, focusing on the development of a dyadic model for long-term relationships. Anna's professional history includes roles as a project manager at EUC Syd and senior consultant at the Confederation of Danish Industry, where she developed expertise in market analysis, value-based customer segmentation, and international marketing strategies. She has taught a variety of courses on managing organizations, international marketing, and consumer behavior, and has been actively involved in research related to entry mode strategies and business relationship management. Her publications include several conference papers and co-authored works addressing international partnerships and marketing methodologies. Anna is also engaged in various academic and administrative committees at the University of Southern Denmark, contributing to advancing business education and research.
University of Southern Denmark • Sønderborg
Teaching and conducting research in Business-to-Business Marketing.
Confederation of Danish Industry • Copenhagen
Responsible for market analyses and developing marketing strategies.
EUC Syd • Sønderborg
Managed projects and coordinated educational programs.
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