Dr. Anne Kathrin Klesse

Biography

Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology at the Rotterdam School of Management, Erasmus University. She specializes in understanding the relationship between consumer behavior and technological advancements, particularly in the context of marketing strategies. Her research delves into areas such as consumer neuroscience, behavioral experiments, and machine learning, contributing to evidence-based marketing practices. Klesse is known for her engagement in projects that address the societal impact of marketing and the ethical implications of technology in consumer interactions. Through her work, she aims to bridge the gap between theoretical research and practical applications, helping firms to understand and predict consumer behavior in the digital age.

Research Interests

Experience