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Anne Coughlan is the Emeritus Professor of Marketing at the Kellogg School of Management, Northwestern University, where she has served since 1985. Her research interests encompass distribution channels, sales force management compensation, and pricing strategies. Coughlan's current projects delve into optimal management of multi-level marketing distribution channels and factors influencing sales force turnover. She has received distinguished accolades for her teaching, including the Executive Master's Program Teacher of the Year Award and the Sidney J. Levy Teaching Award. Coughlan is the author of several significant works in marketing, including 'Field Guide Channel Strategy: Building Routes to Market' and has contributed to various journals as an editor and advisory board member. She is also recognized for her collaborative research efforts that engage with doctoral students and international scholars. Coughlan holds a Ph.D. in Economics from Stanford University and has previously held positions at the University of Rochester and INSEAD.
Kellogg School of Management, Northwestern University • Evanston, IL
Professor focusing on marketing strategies, teaching, and research.
INSEAD • Fontainebleau, France
Visiting faculty role teaching marketing.
University of Rochester • Rochester, NY
Teaching marketing courses and engaging in research.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.