Professor Dr. Annette Pfizenmayer

Biography

Annette Pfizenmayer is a professional in the field of Communication Management with a focus on internal communication strategies during crises such as Covid-19. She has contributed to significant discussions at various conferences, sharing insights on content strategies and communication formats. Her work emphasizes the challenges faced by organizations in adapting their communication approaches during times of change. Pfizenmayer serves as Co-Head of the Master's program in Communication Management Leadership at Zurich University of Applied Sciences, where she actively engages in both teaching and professional development.

Research Interests