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Annika Bergström is a Professor at the University of Gothenburg in the Department of Journalism, Media, and Communication. She obtained her PhD in Journalism and Media Communication in 2005, focusing on news consumption practices among the Swedish population from 1998 to 2003. Her research primarily investigates the impact of digital media on users, emphasizing audience research and media habits in the context of new media and platforms. Bergström has studied user participation in digital media, particularly the role of commentary fields in news consumption. Her expertise extends to survey methodology in measuring media consumption in contemporary contexts. Currently, she serves as the director of the SOM Institute and is involved in various research projects that examine the digital divide and engagement of older adults with the Internet. Bergström has a significant background in teaching at the undergraduate level and supervising doctoral candidates. Her recent publications cover topics such as the use and perception of local news media, the impact of digital journalism, and the evolving media landscape in Sweden.
SOM Institute • Göteborg, Sweden
Leader of research initiatives focusing on media consumption and digital engagement.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).