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Anthony Chan is a Senior Lecturer at the Beedie School of Business, Simon Fraser University. His research focuses on various aspects of marketing, particularly in the context of wine branding and consumer engagement. Dr. Chan has published numerous articles in prestigious journals such as Journal of Strategic Marketing and International Journal of Wine Business Research. His work often explores the interplay between brand narratives and consumer perceptions, particularly in luxury markets. Dr. Chan's academic background includes a Bachelor of Business Administration and a Master of Business Administration from Simon Fraser University, as well as a PhD from Lulea University. He is an advocate for innovative marketing strategies and their implications in the evolving business landscape, emphasizing the importance of effective communication in brand management. Dr. Chan has actively contributed to teaching materials focused on global leadership and cultural management, preparing students to navigate the complexities of international business environments.
Beedie School of Business, Simon Fraser University • Burnaby
Teaching courses related to strategy and marketing, and conducting research in brand management and consumer behavior.
Department of Philosophy