Dr. Anthony Francescucci

Biography

Anthony Francescucci is an Associate Professor and Associate Dean at the Ted Rogers School of Management, Toronto Metropolitan University, specializing in Marketing Management. He teaches introductory marketing courses to both business and non-business students. Francescucci earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Ryerson University, an MBA from Ivey Business School at Western University, and a Doctorate in Business Administration (DBA) from Manchester Business School, University of Manchester. His dissertation focused on business-to-business marketing, particularly on inter-firm market orientation and relationship management within distribution channels. With extensive experience in both consumer and B2B marketing domains, he has worked for major companies like Rogers Wireless and Bell Canada. His research interests are in B2B Relationship Marketing, Blended Learning in Marketing Education, and Innovation Adoption, with numerous peer-reviewed publications highlighting topics such as online learning impacts on student engagement and inter-firm market orientation. He actively participates in professional marketing organizations and has contributed to various academic conferences, sharing his insights on the evolving dynamics of marketing education and practice.

Research Interests

Experience