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Professor Antonio Moreno, the Sicupira Family Associate Professor at Harvard Business School, specializes in Technology Operations Management with a focus on the digital transformation of operations in retail and service industries. His academic journey includes an associate professorship at the Kellogg School of Management and degrees in electrical and industrial engineering from the Technical University of Catalonia and a Master's and PhD in Operations and Information Management from the Wharton School. Moreno's research investigates how digital technologies reshape operational processes, primarily concentrating on omnichannel retail, which integrates online and offline channels to enhance customer experiences. He explores innovations such as buy-online-pick-up-in-store solutions and the implications of algorithmic tools on marketplace dynamics. His contributions have been recognized with numerous awards, including the Wickham Skinner Early-Career Research Accomplishments Award and multiple nominations for prestigious paper awards in operations management. Moreno's work advances understanding of the digital transformation landscape enabled by integration of APIs and platform architectures, while bridging theory and practice in operational management contexts.
Harvard Business School • Boston, MA
Teaches courses related to technology operations management in MBA, executive, and doctoral programs.
Kellogg School of Management • Evanston, IL
Conducted research and taught courses in operations management.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.