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Anupam Singh is a lecturer in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He previously lectured in Digital Marketing & Analytics at the University of Stirling and has held positions at Nicolaus Copernicus University in Poland. Dr. Singh obtained his Ph.D. from the National Institute of Technology (NIT), Bhopal, India, where he also was awarded various fellowships including the prestigious Junior Research Fellowship (JRF) and Senior Research Fellowship (SRF) from the University Grants Commission (UGC), India. His research interests focus on the intersection of artificial intelligence and consumer behavior, specifically how algorithms influence decision-making in digital environments. He employs big data predictive modeling to study sustainability and analyze motivations and barriers to pro-environmental consumption. Dr. Singh's key research interests encompass Data-Driven Marketing, Responsible AI/Generative AI, Machine Learning, Text Mining, Algorithmic Consumption, and Sustainability Analytics. He adopts a multidisciplinary approach integrating methodologies from computer science, consumer behavior, and mathematics to offer insights into evolving consumer behaviors in the digital age.
University of Glasgow • Glasgow, UK
Lecturer in Marketing Analytics and Data Science, teaching courses on marketing analytics and AI.