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Aparna Labroo is a Professor of Marketing at the Kellogg School of Management at Northwestern University. She combines academic rigor with practical experience, with an extensive academic background that includes positions at the University of Toronto and Chicago Booth. Known for her work in consumer judgment and decision-making, she leverages psychological insights to help organizations influence consumer behavior. Labroo's research interests lie in discovering how emotions affect consumer choices and brand preferences, particularly in contexts requiring self-control. She has received multiple accolades for her teaching, including the J. Keith Murnighan Outstanding Professor Award and the Chair’s Core Course Teaching Award. Her research has been featured in renowned media outlets and top academic journals, contributing significantly to the field of consumer psychology. Labroo has also served in various editorial capacities for leading journals, shaping the future of this academic discipline.
Northwestern University • Evanston, IL
Serves as a faculty member specializing in Marketing.
University of Toronto • Toronto, ON
Held a prestigious professorship and contributed to Marketing research and education.
University of Chicago • Chicago, IL
Taught advanced Marketing courses and conducted research on consumer behavior.
University of Chicago • Chicago, IL
Engaged in teaching and research in Marketing.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.