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Professor Dr. Ari Lightman

Professor

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Biography

Ari Lightman is a Professor of Digital Media Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. He serves as Co-Director of the CISO Executive Education Program and is a Commercialization Advisor at the Center for Machine Learning Health. With over 20 years of experience in new technology development and commercialization, Ari has successfully been involved in entrepreneurial high-tech ventures, raising venture financing, securing vital partnerships, and spearheading product management and business development initiatives. His teaching is centered around the assessment and measurement of impact from emerging technologies, focusing on digital transformation and social initiatives through experiential, project-based learning with significant industry sponsorship. He has developed strategies for various industries including healthcare, telecommunications, and financial services. His academic background includes a BSc in Biology from the University of Toronto, an MSc in Engineering from the University of Pittsburgh, and an MBA from Carnegie Mellon University.

Research Interests

Social Networks in Regulated Markets Generation Z Disruption in the Workplace Diffusion of Knowledge in Collaborative Systems

Experience

Professor

2000-09-01 — Present

Carnegie Mellon University • Pittsburgh, PA

Professor at the Heinz College, focusing on Digital Media Marketing and the impact of emerging technologies.

Co-Director

— Present

CIO Institute, Carnegie Mellon University • Pittsburgh, PA

Co-Director of the CIO Institute, providing executive education in digital media and technology.

Courses

Applied Strategic Marketing Measuring Social Digital Transformation Making Products Count: Data Science for Product Managers

Requirements for Carnegie Mellon University

Doctorate Program

Requirements

GPA Requirement
Required:3.5
GRE General
Verbal
Required:158
Quantitative
Required:149
Analytical Writing
Required:4
Overall
Required:4

Prerequisites

Bachelor's degree in Psychology or related field Research experience/publications

Application Checklist

  • Online application
  • Statement of Purpose
  • Three letters of recommendation
  • Transcripts
  • GRE scores (optional but reported in profile)
  • English Proficiency (TOEFL/IELTS/Duolingo)

Specialization Notes

Admission is extremely competitive with no strict GPA cut-offs; holistic review is used.