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Arianna Uhalde is an Associate Professor of Clinical Marketing at the University of Southern California's Marshall School of Business. She specializes in consumer psychology with a focus on marketing well-being within sports business contexts. Uhalde teaches courses such as Marketing Communication and Promotion Strategy, Consumer Behavior, and has developed classes on Happiness and Well-Being in the Marketplace and Sports Marketing Innovation. In 2019, she began collaborating with USC Athletics to enhance resources, relationships, and programs to promote well-being and performance culture. Uhalde has provided consulting services to organizations across industries, including the Los Angeles Football Club (LAFC), National Collegiate Athletic Association (NCAA), and The Honest Company, focusing on research strategies and consumer insights.
University of Southern California • Los Angeles, CA
Teaches and develops courses in Marketing and Consumer Behavior with a focus on consumer psychology and well-being.
GRE is NOT required for Master's applicants for 2025-2026.