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Arvind Rangaswamy is a University Distinguished Professor at the Smeal College of Business at Penn State University, with a PhD in Marketing from Northwestern University. He has held significant roles, including Senior Associate Dean for Research and has previously been on faculty at the Wharton School and the Kellogg School of Management. His research focuses on enhancing marketing efficiency and effectiveness through advanced methods and models, leveraging information technologies. He has published extensively in top academic journals on topics related to marketing analytics and online marketing, and co-authored the widely used textbook 'Marketing Engineering'. Additionally, Rangaswamy is the editor of the Journal of Interactive Marketing and a principal co-founder of DecisionPro, Inc., a company dedicated to developing innovative analytical solutions to common marketing challenges. His academic excellence has been recognized with several awards, including the Government of India Scholar Award and the IC2 Fellow designation from the University of Texas at Austin.
Smeal College of Business, Penn State University • University Park, PA
Serves as a leading academic in the marketing field, focusing on research and education in marketing analytics.
Smeal College of Business, Penn State University • University Park, PA
Oversaw research initiatives and faculty research within the college.
GRE scores are highly recommended but not strictly required for Applied Linguistics.