Dr. Arvind Rangaswamy

Professor

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Biography

Arvind Rangaswamy is a University Distinguished Professor at the Smeal College of Business at Penn State University, with a PhD in Marketing from Northwestern University. He has held significant roles, including Senior Associate Dean for Research and has previously been on faculty at the Wharton School and the Kellogg School of Management. His research focuses on enhancing marketing efficiency and effectiveness through advanced methods and models, leveraging information technologies. He has published extensively in top academic journals on topics related to marketing analytics and online marketing, and co-authored the widely used textbook 'Marketing Engineering'. Additionally, Rangaswamy is the editor of the Journal of Interactive Marketing and a principal co-founder of DecisionPro, Inc., a company dedicated to developing innovative analytical solutions to common marketing challenges. His academic excellence has been recognized with several awards, including the Government of India Scholar Award and the IC2 Fellow designation from the University of Texas at Austin.

Research Interests

Experience

University Distinguished Professor

— Present

Smeal College of Business, Penn State University • University Park, PA

Serves as a leading academic in the marketing field, focusing on research and education in marketing analytics.

Senior Associate Dean for Research Faculty

— Present

Smeal College of Business, Penn State University • University Park, PA

Oversaw research initiatives and faculty research within the college.

Awards

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Government of India Scholar Award

#

IC2 Fellow

#

Robert B. Clarke Outstanding Educator Award

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Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

Courses

MKTG 474 – MKTG ANALYTICS MKTG 494H – Research Project MKTG 540 – Marketing Analytics MKTG 555 – Marketing Models MKTG 597 – Special Topics EBIZ 543 – E-Mktg MKTG 521 – Sci Mktg Anlys MKTG (MS&IS) 521 – Marketing Engineering MKTG 596 – Individual Studies MKTG 597C – Marketing 2.0 MKTG 496 – Independent Studies MKTG 498H – Marketing Engineering: Analysis Strategic Consulting

Requirements for Pennsylvania State University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Writing
Required:24
Speaking
Required:23
Total
Required:100
IELTS
Writing
Required:7
Speaking
Required:7
Overall
Required:7
GRE General
Prerequisites
Master's degree in related field for PhD Baccalaureate degree from accredited institution
Application Checklist
  • Three letters of recommendation
  • Statement of Purpose
  • Writing Sample
  • Official Transcripts
  • Resume/CV
Specialization Notes

GRE scores are highly recommended but not strictly required for Applied Linguistics.