Dr. Ashlee Humphreys

Professor

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Biography

Professor Ashlee Humphreys is a sociologist who focuses on consumer behavior and marketing strategy. Her research examines the role of institutions and markets in influencing consumer judgments and the broader process of legitimation. She is the author of 'Enduring Principles' and has published extensively in top journals such as the Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research. As an Associate Editor for both the Journal of Marketing and the Journal of Consumer Research, Professor Humphreys has significantly contributed to the academic community. Her notable work explores legitimacy through institutional theory, particularly the role of media discourse in shaping consumer perceptions regarding environmental disasters and online gambling. Humphreys received her PhD in Marketing from the Kellogg School of Management, Northwestern University, specializing in Cultural Sociology. Her dissertation research delved into how markets can shift social structures, using the case of casino gambling in America. Throughout her career, she has received several awards for her contributions to Consumer Culture Theory, including the Sidney J. Levy Award in 2010 and the MSI Marketing Scholar designation in 2020.

Research Interests

Courses

Critical Thinking Digital Marketing (MKTG-479-0)

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.