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Ashlee Humphreys is a Professor in the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University. Her research interests lie at the intersection of consumer behavior and marketing strategy, particularly within the marijuana industry and other unique market sectors. She explores how legal and cultural institutions influence market creation and consumer perceptions. Additionally, her work addresses the role of language in consumer judgments and legitimacy, as well as the co-creation process in consumer experiences. Through her teaching and research, she contributes valuable insights into consumer perceptions of sustainability, the wine industry, and casino gambling in America. Professor Humphreys is committed to advancing the understanding of these dynamics within the broader context of marketing practices.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.