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Atefeh Maghzi is a lecturer at Southampton Business School, University of Southampton, specializing in strategy and entrepreneurship. Her research focuses on cognitive aspects of decision-making in uncertain environments, particularly the role of heuristic reasoning and dynamic capabilities. She seeks to understand how managerial cognitions are influenced by environmental conditions and how these affect decision-making processes. Her work aims to address pertinent questions related to managerial cognition and its impact on firm performance, analyzing the effectiveness of heuristic versus deductive reasoning strategies. Filled with extensive knowledge in strategic management and cognitive psychology, Atefeh has previously worked as a lecturer at Middlesex University and was an Academic Fellow at the University of Melbourne. She holds a Ph.D. in Strategic Management from the University of Newcastle in Australia, bringing a diverse academic background and a commitment to exploring strategic change and decision-making in management teaching.