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Atrina Oraee is a Fellow in Psychological Behavioural Science at the London School of Economics. She completed her PhD and MSc with distinction, earning the Rob Farr Award for her dissertation. Atrina's research focuses on how individuals make decisions in their everyday lives, particularly emphasizing the importance of ecological validity through naturalistic observation and innovative methodologies. Her work employs Subjective Evidence-Based Ethnography and multimedia approaches to capture the complexities of human decision-making as it unfolds in real-world contexts. This methodological framework contributes to a deeper understanding of how people navigate choices, consumer behaviors, and sustainable practices while retaining the rich context in which decisions are made. Atrina aims to bridge the gap between laboratory findings and the complex realities of human behavior in contemporary societies. At LSE, she has taught courses on consumer psychology, social organizational decision-making, and international human resource management. Her commitment to higher education has been recognized through a Fellowship at the Higher Education Academy and several Class Teacher Awards.
Department of Economics