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Professor Avi Shankar is a leading expert in Consumer Research, with a focus on unravelling the complexities of consumption phenomena in the context of global challenges. His recent research delves into topics such as sustainability, equality, diversity, and inclusion, as well as health and well-being. He is actively exploring the historical dimensions of veganism in advertising and investigating family dynamics when a family member adopts a vegan lifestyle. Additionally, Professor Shankar studies the interactions between humans and animals concerning consumption and is researching gender inclusivity within action sports. Through his innovative work, he aims to contribute to the understanding of consumption practices and their broader implications for society.
Department of Physics research themes include Astrophysics, Materials and Devices, Particle Physics, and Quantum and Soft Matter.