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Aviva Philipp-Muller is an Assistant Professor of Marketing at the Beedie School of Business at Simon Fraser University. She holds a Bachelor of Science degree from the University of Toronto and both a Master’s and PhD from Ohio State University. Aviva's research is focused on marketing innovations, consumer morality, and consumer well-being. Her work examines how consumers perceive new marketing innovations and the implications of these perceptions on morality in the marketplace. Aviva has published extensively in leading academic journals, including Journal of Consumer Research, Psychological Science, and Management Science. She has also been recognized as an Emerging Thought Leader by Simon Fraser University in 2023 and was named one of SFU's Top 20 Scholars in 2024. Her contributions have been featured in popular media outlets such as the National Post and CBC, and she has written for the Wall Street Journal. Aviva's work has garnered significant funding, including a $2.5 million grant as Principal Investigator and co-applicant.
Department of Philosophy