Generate a tailored SOP for Dr. Avni Shah. Improve your application with a focused, well-structured draft.
Avni Shah is an Associate Professor of Marketing in the Department of Management at the University of Toronto Scarborough and an Academic Director at the Creative Destruction Lab - Toronto. His research primarily focuses on consumer decision-making, particularly regarding payment methods and their influence on consumer well-being in financial health contexts. Utilizing field laboratory data, Avni explores a range of topics such as the impact of various payment forms on purchase behavior, as well as the effects of surcharges on unhealthy food items and their subsequent influence on consumption patterns. His scholarly work has been published in leading journals including the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science. He is also available for media inquiries across TV, Radio, and Print/Online platforms.
Department of Sociology