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Aylin Aydinli is an Associate Professor of Marketing at Vrije Universiteit Amsterdam. She holds a PhD in Marketing from the London Business School, where she also received a Financial Award for her doctoral studies. Before joining Vrije Universiteit Amsterdam, Aydinli gained professional experience in strategic marketing at BMW and lobbying on Capitol Hill in the U.S. She has served as a visiting scholar at Columbia Business School and is a member of the Research Emotion Decision Lab. Aydinli is the Program Director for the MSc Marketing at VU Amsterdam and has co-chaired the EACR Amsterdam 2023 conference. Her research focuses on consumer behavior, specifically the influence of emotions and social identities on decision-making in the contexts of food consumption, pricing, and sustainability. Aydinli's work aims to leverage marketing for social good, addressing issues like food waste and promoting healthy food choices. Her research has been published in top academic journals, including the Journal of Consumer Research and the Journal of Marketing.
Vrije Universiteit Amsterdam • Amsterdam, NL
Teaching and researching consumer behavior and marketing strategies.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.