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Aysu Senyuz is a Lecturer in Marketing at King’s Business School, King's College London. Prior to joining King’s, she worked at the University of Sussex and Central European University. Aysu received her PhD from the University of Central Florida in Orlando, Florida, United States. Her research examines the role of emotions in consumer behavior, with a particular emphasis on social relationships and their social impact. Her work aims to address practical business challenges while positively influencing consumers’ lives. Aysu's research has been published in leading marketing journals, including the Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Business Research. She has taught courses at the Executive MBA, postgraduate, and undergraduate levels in Austria and the UK, and is a Fellow of the Higher Education Academy (FHEA). Currently, Dr. Senyuz is accepting new PhD students.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.