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Barbara Fersch is an Associate Professor at the Danish Centre for Rural Research, University of Southern Denmark. She is a sociologist with a strong focus on qualitative methods and conceptual analysis. Her research interests center on the intersection of organizations, frontline professionals, and users, particularly in the context of health and social services. Fersch explores themes of trust and care within environments characterized by uncertainty and risk during crises. Recently, she has directed research towards the digitalization of services, integrating inclusive digital services from rural perspectives. Leading the EU Erasmus+ project 'Rural eHealth Facilitators (REACT)' from 2022 to 2025, she is also the Principal Investigator of the 'RuDiCare' project funded by the Independent Research Fund Denmark. Fersch has authored numerous publications and actively participates in peer reviews and academic committees, contributing to the discourse on digital inclusion and social welfare.
Danish Centre for Rural Research • Odense, Denmark
Teaching and research in sociology with focus on digitalization and social services.
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