Dr. Barbara Kahn

Biography

Barbara E. Kahn is the Baker Professor and Marketing Director at the Baker Retailing Center, Wharton School, University of Pennsylvania. She holds a Ph.D., MBA, and M.Phil. from Columbia University in Marketing and a B.A. in English Literature from the University of Rochester. Barbara has an extensive academic background, having previously served as the Dean Schein Professor of Marketing at the School of Business Administration, University of Miami. With over 60 published articles in leading academic journals, she ranks among the world’s most published authors in prestigious marketing journals. Barbara's research focuses on various aspects of consumer behavior, including brand loyalty, retail assortment, and patient decision-making. Her notable works include co-authoring 'Grocery Revolution: New Focus on Consumer' and 'Global Brand Power: Leveraging Branding for Long-Term Growth.' She has held significant positions such as the president of the Association for Consumer Research (ACR) and a trustee of the Marketing Science Institute (MSI). Currently, she serves as an Associate Editor for Marketing Science and is a member of editorial boards for several journals including the Journal of Marketing Research, Marketing Science, and the Journal of Consumer Research.

Research Interests

Experience