Professor Dr. Barbara Pfetsch

Biography

Barbara Pfetsch is a professor at the Institute for Journalism and Communication Studies at Freie Universität Berlin, specialized in Political Communication and Media Effects Research. She completed her master's degree in Political Science at Universität Mannheim from 1979 to 1985, followed by her PhD in Political Science in 1991 and habilitation in Communication Science in 2001. Pfetsch has held various academic positions including professor in communication science at Universität Hohenheim and at the University of Zurich. She is also involved with the Berlin Graduate School of Transnational Studies and has been a Principal Investigator at the Weizenbaum Institute for the Networked Society. Her research focuses on issues related to public discourse in digital environments, transnational political communication, and the role of media in democracy. She has authored and edited numerous publications on political communication, media effects, and the implications of digitalization for public discourse. In addition to her theoretical work, she also has been involved in various research networks and has received numerous accolades such as the Newa Award in Communication Theory and being recognized as an ICA Fellow.

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