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Barbara Wixom is a Principal Research Scientist at the MIT Center for Information Systems Research (CISR), where she has been serving since June 2013. Her research primarily focuses on how organizations generate business value from data assets. She employs a variety of methods, including large-scale surveys, meta-analyses, lab experiments, and in-depth case studies. Her work has been recognized in the Society for Information Management Paper Awards competition. Wixom regularly presents her research findings to both academic and business audiences around the globe. Prior to her tenure at MIT, she was a tenured faculty member at the University of Virginia and received the UVA All-University Teaching Award twice for her teaching excellence. In addition to her research, she has received numerous accolades, including the Teradata University Network Hugh J. Watson Award for her contributions to the data analytics community and the 2021 Association for Information Systems AIS Outreach Practice Publication Award. Wixom is an International Expert Panel Member at the Centre for Information Resilience and collaborates with Australian universities on published research. She is also the author of the book 'Data Everybody’s Business,' published in September 2023 by MIT Press, which aims to inspire individuals to engage with data monetization. Furthermore, she actively encourages women and underrepresented populations to pursue careers in data science.