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Barry McCarthy is an Associate Professor in the School of Management with expertise in Accounting, Financial Management, and Performance Management. He holds a Master's degree from the University of Essex and an undergraduate degree from London Guildhall University. Over the years, he has developed, organized, and lectured on courses in accounting and finance across various UK institutions including Birkbeck (University of London), South Bank University, Open University, and University of Hertfordshire. Additionally, he is a Senior Fellow of the Higher Education Academy and has worked closely with professional accountancy bodies to develop vocationally focused courses. With 15 years of experience as a management consultant in the financial services industry, Barry has specialized in helping individuals and SMEs optimize business efficiency and drive significant business growth. He actively engages in international scholarly activities, focusing on cognitive mapping and visual financial decision-making tools for SMEs, as well as performance management in the public sector.