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Bas Hillebrand is a Professor of Marketing Management Innovation at Radboud University, Nijmegen School of Management. He is also the coordinator of the Responsible Innovation & Entrepreneurship Chair. He previously held a professorship in innovation at Nyenrode Business Universiteit. Hillebrand is the founder and co-chair of the research group focused on Responsible Innovation and Entrepreneurship at Radboud University. He earned his PhD from the University of Groningen after studying Business Administration at Tilburg University. His research interests encompass innovation, stakeholder marketing, adoption research, and co-creation. His academic work has been published in several prestigious journals including the International Journal of Research in Marketing and the Journal of the Academy of Marketing Science.
Radboud University • Nijmegen
Professor focused on marketing management innovation.
Nyenrode Business Universiteit • NL
Professor of innovation.
Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).