Dr. Ben Shields

Assistant Professor

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Biography

Ben Shields is a Senior Lecturer in Managerial Communication at MIT Sloan School of Management, where he focuses on digital transformation across the sports, media, and entertainment industries. His teaching portfolio includes courses on Creative Industries, Management, Sports Strategy Analytics, and Communication for Leaders, among others. He co-teaches the Sloan Fellows Seminar on Leadership and has received notable accolades for his contributions to digital education, including MIT’s Teaching with Digital Technology award and the Jamieson Prize for Excellence in Teaching. Shields also directs the Global Executive Academy, a two-week program designed for leadership development among executives, and has developed programs like Data-Driven Teams: The Art and Science of Winning. His publication record includes influential works such as 'Management: Persuasion in a Networked Culture' and 'The Elusive Fan: Reinventing Sports in a Crowded Marketplace'. Previously, Ben was the Director of Marketing at ESPN, and he holds a BS, MA in communication studies, and a PhD in media, technology, and society from Northwestern University.

Research Interests

Experience

Senior Lecturer

2015-09-01 — Present

MIT Sloan School of Management • Cambridge, MA

Director of Marketing

— Present

ESPN •

Awards

#2022

Jamieson Prize for Excellence in Teaching

2022-06-01
#2020

Teaching with Digital Technology Award

2020-07-31