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Ben Tappin is an Assistant Professor in Psychological Behavioural Science at the London School of Economics. He is affiliated with the Human Cooperation Lab at the Massachusetts Institute of Technology and holds an early career research fellowship from the Leverhulme Trust. His research focuses on the effects of microtargeted persuasive advertising on voter attitudes and behavior in democracies. Tappin's interests encompass the intersection of technology and persuasive communication, exploring how psychological processes involve belief formation, persuasion, and attitude/behavior change. He investigates the impact of communication from elites such as politicians and advocacy groups, evaluating tactics such as targeted advertising and pre-testing messages. Tappin is also concerned with the future of persuasive communication in light of new technologies, including persuasive AI language models. His expertise includes quantitative methods, Bayesian statistics, and communication strategies.
Department of Economics