Dr. Benedetta Prario

Biography

Benedetta Prario was born in Milan, Italy, where she graduated from high school in 1996. She subsequently attended the Faculty of Communication Sciences at the Università della Svizzera italiana (USI), specializing in mass communication and new media, earning her degree in July 2000 and her doctorate in September 2004 with a thesis titled 'The Transformations of the Television Enterprise Towards the Digital Era', under the supervision of Professor Giuseppe Richeri. After completing her doctorate, she served as a visiting fellow at Bocconi University - SDA Milan, the University of Stirling (UK), and the Institute of Television Economics at the University of Cologne (Germany), thanks to a scholarship from the Swiss National Science Foundation. She became a contract lecturer on New Media Strategies and Markets and Media Economics and Politics at USI, as well as on Marketing of Media Products and Companies at the Vita-Salute San Raffaele University. Her research interests primarily focus on television economics, particularly the economics of new television forms such as mobile TV, Over-The-Top television, and web TV.

Research Interests